Shopify is well known for being an e-commerce platform that allows you to build your own online store in a snap. I love the platform and its easy to use themes, apps etc. so I decided to use it in a very different way.
I recently made a big shift in my business to consolidate all of my income streams under one name and this meant a reorganizing of how my site looks and operates. I wanted a place where you could go and read my blog in peace where you didn't have to get through all my products to find it. This is where my existing Shopify store came in.
To start I needed to find a theme that would allow me to showcase my most recent blog posts on the home page and not require a collection or products to also be visible. For this I settled on the Brooklyn theme, which happens to be a free Shopify built theme, and it is visually just what I was looking for.
Next up I edited my navigation menus to be very minimal. My main menu now links out to my Etsy shop and my Youtube channel as well as the blog. My footer menu is also super basic and just links to our contact, blog, and policy pages. If I was better with code (I can't code) I would have also hidden the cart symbol and the payment logos. And to be honest I could just get someone at Shopify to do it for me as when you use a Shopify built theme you get 1 hour of free design work.
Finally I edited my theme to also be very minimal. I added a great, very visually appealing photo that photographer Claire Bouvier took of one of my products. Then added the blog section, as spot to sign up to my mailing list and button that allows you to contact us about our services.
I also needed to re-install my google site map meta tag and other such things and get my site re-mapped but other wise that was all I had to do to switch from a shop to blog. The time commitment was minimal as most things were already done and then I shared the new look on my social media accounts.
You might be wondering why I kept using the Shopify platform, besides the fact that it is free for me? I know that in the future I will be moving my products back to Shopify, but in the mean time I don't want to give up all that I have built or have to repoint my domain to another platform. I know how to use this one really well and I use the POS at markets so its not like I won't be using it for sales.
**In the interest of full disclosure, I used to be a Guru for Shopify, and so I do get my store for free. That being said I still love the company, platform and its tools. As well this post may contain affiliate links. This means if you click the link and sign up or buy the product mentioned I will receive a commission. This is at no extra cost to you and you have no obligation to buy anything.**